Gear you print. Wheels you ride. One workshop behind both.
DROZELL VARIETY started as an online-only studio out of New Brunswick, built for riders who wanted apparel with real character and electric wheels built to actually last through city miles. No storefront, no middlemen — just a small team pressing ink and torquing bolts for people who want gear with a point of view.
Print-on-demand, not mass-produced
Every tee, hoodie, and cap is printed after you order it — no warehouses of unsold stock, just your design pressed onto heavyweight cotton and shipped straight to you.
E-bikes and scooters built for the street
We spec our commuter and cargo bikes and folding scooters for real city riding — daily commutes, deliveries, and everything in between — not weekend showpieces.
Online-first, New Brunswick-based
We run entirely online out of New Brunswick with no physical storefront, which keeps overhead low and lets us put that savings into better materials and faster builds.
Ink presses and torque wrenches share the same workbench.
We don't outsource the details. The same crew that checks tension on a print screen also checks torque on a battery mount, because both jobs demand the same thing — get it right before it leaves the bench.
Ready to build something that's actually yours?
Browse the current lineup or start a custom print from scratch in the design studio.